The Pros and Cons of Investing in ICOs: In Simple Words на сайте Nedvio

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An Initial Coin Offering (ICO) is a fundraising mechanism used by cryptocurrency startups where tokens are sold to early backers. ICOs emerged as an alternative to venture capital funding and became hugely popular in 2017, though hype has cooled since. For investors, ICOs represent a high-risk but potential high-reward opportunity. This article will analyze the key pros and cons of participating in ICO investments.


Early Access

Investing in an ICO allows exposure to a project in its earliest stages, maximizing returns if the venture succeeds. Tokens are acquired at the lowest possible prices before exchange listing. ICOs have helped early Bitcoin and Ethereum buyers realize astronomical gains.

No Intermediaries

ICOs allow direct investment into startups without the need for middlemen like investment banks and custodians. This reduces fees and opens access to a broader pool of investors. Projects also benefit from direct access to capital.


Tokens acquired during an ICO generally list quickly on exchanges providing instant liquidity. This enhances investor flexibility compared to locking capital in traditional private equity that cannot be easily exited.

Portfolio Diversification

Given their high risk/high reward characteristics, ICOs may have a place in portfolios seeking asymmetric upside. A 1-5% ICO allocation can provide some diversification from mainstream assets.


High Failure Rate

The vast majority of ICO projects fail and their tokens become worthless. Unlike in venture capital, ICO investors have limited ability to conduct due diligence or negotiate investor protections. Failed ICOs end up total losses.

Lack of Funding Oversight

ICO projects receive large capital infusions without governance controls to ensure responsible usage of funds. Founder incompetence, fraud or excess spending are common pitfalls.

Misalignment of Incentives

Founders may launch ICOs simply to capitalize on hype and enrich themselves rather than build sustainable value. Their motivations may not align with investor interests.


Thin order books, lack of transparency, and immature markets mean ICO tokens are prone to pump and dump schemes and other price manipulation tactics.

Regulatory Uncertainty

Many ICOs operate in legal gray areas. An enforcement crackdown by securities regulators could put investors at risk. Projects with unclear or unregistered regulatory status pose dangers.


ICOs provide tantalizing opportunities to multiply investment capital over short time frames. But inadequate due diligence capabilities, lack of investor protections, and the risks of manipulation and regulatory scrutiny mean investing in ICOs should be undertaken with great caution. For investors willing to accept substantial downside risks, ICOs can be an intriguing way to gain concentrated exposure to emerging crypto projects.

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